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ISE 2017: New boss at ASL Intercom as de Bruyn and McLohon bow out

Former company heads retire, make way for former theatre engineer with impressive track record

ASL Intercom, a Riedel Communications company, has announced the appointment of Wil Stam as managing director. Effective from 1 January 2017, Stam has been entrusted to lead the ASL team in building market share and strengthening the ASL brand in worldwide AV markets.

ASL, then a team of around 10 people, was acquired by Riedel Communications late last summer, news of which was revealed at the IBC 2016 show in September.

ASL was established in 1985 Eric de Bruyn, who has now retired from the company. Sales and marketing director Susan McLohon, who for years was very much the customer-facing part of ASL, has also retired, it has been announced.(Pictured right: de Bruyn, left, with McLohon and Riedel’s Serkan Güner.)

ASL products include digital and analogue intercom systems for event production and broadcast, as well as live sound, theatre and fixed installations. The company’s flagship ASL FLEXUS intercom system allows multiple standards – Dante/AES67/AVB and RAVENNA – to coexist in a single system.

The new MD began her career as an audio engineer for theatre production in the Netherlands, most notably serving as head of the audiovisual department at the acclaimed Muziektheater Amsterdam. Stam worked as a project manager for Klotz Digital in Asia and Australia, and she held various executive roles in sales and operations management with Salzbrenner Stagetec Mediagroup Australia. There, she managed the startup and incorporation of Stagetec’s Australian office and successfully established an international partner business in Asia and Australia.

“With Wil Stam, we have an experienced executive with extensive knowledge of international sales and operations,” said Jacqueline Voss, manager of corporate development at Riedel Communications.

“It’s an honour to lead ASL’s outstanding team of professionals,” says Stam. “As as part of Riedel Communications, we have access to a broad array of R&D and marketing resources to help drive new developments and reach more clients.”