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32 per cent of the 81,268 visitors were attending for the first time: ISE 2019 connects the AV community

ISE 2019 was its most successful show yet, with the largest ever ISE show floor hosting 1,301 exhibitors, 17 per cent of which were companies exhibiting there for the first time

The 16th Integrated Systems Europe, which ran at the RAI Amsterdam from 5-8 February, was the biggest, broadest-reaching and most exciting edition of the show ever, confirming it as the international destination of choice for AV professionals.

As well as hosting 15 halls containing the latest technologies and solutions for pro AV and systems integration, the show provided its widest-ranging professional development programme to date, extending its coverage of major vertical market sectors.

The largest ever ISE show floor – 56,100 net square metres – housed 1,301 exhibitors. Of these, 225 (17 per cent) were companies taking space at ISE for the first time. At the close of ISE 2019, 92 per cent of the available floor space at ISE 2020 had already been sold.

The overall number of registered visitors to ISE 2019 was 81,268 – another record figure for the show, and a remarkable 32 per cent of that number were attending ISE for the first time. Wednesday saw the largest ever one-day attendance figure for any show at the Amsterdam RAI, and the number of attendees on Friday passed 20,000 for the first time.

A key theme of the show was how AV technology enables creative imaginations to produce rich experiences. This was explored in both the Opening Address from master projection designer Bart Kresa, and the Closing Keynote given by Tupac Martir, creative director and co-founder of Satore Studio. These talks came as part of a professional development programme involving 300 international thought leaders, subject experts and creative minds.

Mike Blackman, managing director of ISE, commented: “As an exhibition, as an unbeatable source of education and professional development, and as a destination for a global industry to come together and do business – ISE 2019 has delivered. Our Opening Address, Closing Keynote, and our two projection mapping features were fantastic showcases for how event professionals and others can harness AV technology to better realise their creativity.”

The day after his Opening Address, the world premiere of Bart Kresa’s latest projection mapping sculpture, Sviatovid, took place at the RAI. Constantly changing, highly detailed imagery was projected all around the 5m-high figure, and was synchronised with a dynamic soundtrack, making for a compelling and memorable AV experience.

Another AV presentation included the façade of the soon-to-open RAI Amsterdam hotel, just next to the exhibition centre, becoming a projection mapping canvas, with video footage taken during the day at the show forming part of each evening’s display.

Presented under the slogan ‘Learn. Discover. Be Inspired’, ISE 2019’s professional development programme featured strong involvement from the show’s co-owners AVIXA and CEDIA, as well as conferences organised by vertical market specialists. In fact, the nearby Hotel Okura was used as an ISE venue, hosting five of the show’s ten conferences. New additions for 2019 included Hospitality Tech Summit by HTNG; Digital Cinema Summit, produced in conjunction with Digital Cinema Report; AGORA, for the sports venue market, produced by MONDO | STADIA; and visitor attraction and theme park specialist blooloop returned for a second year with its new attraction, TECH conference.

Exhibitors of ISE 2019 made the most of the opportunity to launch new products and showcase their latest solutions. Among the technology trends revealed were 8K displays; smart building technology, including the Internet of Things; AI-equipped devices; the continued progression of conferencing and collaboration technology; 3D projection mapping; a wider-than-ever choice of LED displays; and further developments in AV over IP and audio networking.

Dave Labuskes, CTS, CAE, RCDD, and CEO of AVIXA, commented: “Congratulations to everyone involved with ISE on another record year. Let’s not lose sight of the many connections – both personal and professional – that were made in 2019.

“AVIXA defines success as being a catalyst for the growth of the global AV market and a hub for the profession and its practitioners. We certainly saw those twin goals become reality in Amsterdam. All of the focused conferences throughout the week, including AVIXA’s sold-out ‘What’s Next’ conferences for higher education and enterprise technologists, and networking opportunities, such as those held for AVIXA’s Women’s Council and EMEA members, help bring people together in order to propel this industry forward. Our FlashTracks stage of training opportunities was buzzing, and special programmes, like ISE’s student programme for fostering workforce development, demonstrated some of the many ways the show continues to be a dynamic, critical gathering of industry professionals.

“As always, it is our privilege to work with the talented team at ISE, CEDIA and the RAI. The commercial value of a trade fair like ISE cannot be overestimated nor over-celebrated.”

Tabatha O’Connor, CEO of CEDIA, added: “We’ve enjoyed an amazing ISE 2019! CEDIA chose this year’s show as the kick off point for our 30-year anniversary celebrations and what an awesome week it has been.

“Our professional development programme has exceeded expectations, with delegates from around the world taking advantage of the excellent and varied training opportunities on offer. A number of classes, including our new full-day Home Cinema Design Masterclass, even sold out – which was great. The free CEDIA Talks on our booth also proved popular and we were delighted to showcase CEDIA Award winning projects with support from integrators and industry brand members on the ISE Main Stage.

“Above all, ISE is a great place for the CEDIA global community to connect not just with the many exciting, new technologies on display but with their industry friends and peers as well. We met with many new and existing international members on the CEDIA booth, giving us the chance to share progress on our three-year strategic plan and talk about the many initiatives we have coming down the pipe. We also welcomed over 200 guests to the Heineken Brewery for our annual CEDIA Party and 30th birthday cake cutting – a fantastic evening enjoyed by all comers.

“The show has been a terrific success and we can’t wait for ISE 2020!”

ISE 2020 will be held at the RAI Amsterdam from 11-14 February 2020.