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ISE 2020 wraps up stay at RAI Amsterdam with 52,128 attendees

"The show has delivered on all fronts"

ISE 2020 wrapped up its 15-year residency at RAI Amsterdam with this year’s show.

Despite the many challenges the event faced this year, what with fears of Coronavirus and Storm Ciara making it difficult for some to attend, ISE 2020 was a successful show.

Mike Blackman, managing director of Integrated Systems Events, told us: “This year’s show demonstrated to us just how determined our attendees were to come to ISE. Many of our exhibitors exceeded their targets for customer engagement and lead generation. The show has delivered on all fronts: as the global industry’s biggest annual forum, as a launchpad for new solutions, as a place to do business, and as a source of professional development and education.”

While attendance was understandably down against the previous year, the figures are still impressive. Daily attendance figures, which include exhibitors and attendees, were as follows:

  • Monday 10 February (build-up, conferences and Opening Address): 11,112
  • Tuesday 11 February (first day of exhibition): 27,592
  • Wednesday 12 February: 34,004
  • Thursday 13 February: 28,678
  • Friday 14 February: 15,213

This makes a cumulative total of 116,599 visits to ISE 2020. Removing repeat visits by individuals on subsequent days gives a total of 52,128 unique attendees.

Dave Labuskes, CTS, CAE, RCDD, CEO of AVIXA, added: “I am struck by the sheer determination and enthusiasm our AV industry friends and colleagues showed last week. In the face of significant challenges, thousands of people still made the trip to the show, attended conferences and took part in the networking events, awards and parties, and engagement across the show floor was meaningful and important. For our part, the AVIXA Conferences, Flash Tracks and Main Stage programme were all very well attended.”

Tabatha O’Connor, CEO of CEDIA, said: “ISE 2020 has been our best ever show. Our Professional Development programme proved to be the most popular yet with registrations at an all-time high.”

During ISE 2020, over 950 exhibitors booked their stands for ISE 2021, with 61,968 square metres of stand space sold by the close of the show. This equates to 82 per cent of the available ISE 2021 show floor and approximately 115 per cent of this year’s exhibition floor space. Reflecting the increasing number of vertical markets that ISE serves, additional Technology Zones for next year include Live Events and Lighting, Broadcast, and VR/AR/XR.

The content programme at ISE 2021 will be augmented by three new strands produced by TNW (The Next Web), focusing on technology and its impact on society: Growth Quarters, Startup City Summit and The Assembly. This co-operation between ISE and TNW was announced on the first day of ISE 2020. ISE 2021 will take place at the Gran Via – Fira de Barcelona on February 2021 2-5.