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L-Acoustics hires new sales manager for Central Europe

Scott Wakelin is the manufacturer’s new regional manager for the Balkans and Central European regions.

L-Acoustics has appointed Scott Wakelin as regional manager responsible for the Balkans and Central European regions, as well as Israel, Turkey, Cyprus and Malta.

The manufacturer says the newly created position reflects its commitment to emerging markets in Europe, which continue to represent growth for the brand.

Wakelin, who holds degrees from the School of Audio Engineering and Brighton College of Technology, is based in the UK and has over 20 years of experience in the pro audio industry. Most recently, Wakelin handled vertical sales for the Northern European install and touring markets at the TC Group, as well as developing key partnerships for the group internationally. Previous positions include sales posts at Dimension Audio, Marquee Audio and Crest Audio.

Jochen Frohn, director of business development at L-Acoustics stated, “L-Acoustics continues to see double-digit growth each year, with great dynamics coming from emerging markets like the Balkans and Central Europe. We are committed to accompanying that growth with a solid and close partnership to our network there and Scott is the perfect person to do that for us. His deep understanding of the industry and the region will allow him to cultivate the right relationships to keep L-Acoustics a leader in the region.”

Commenting on his new role, Wakelin added, “It’s a pleasure for me to represent the strongest manufacturer in the audio business, and to be serving a market that is seeing dynamic growth. L-Acoustics has established technological leadership in the region, and I look forward to continuing that leadership with our partners there.”