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L-Acoustics makes new hires in product management and application touring teams

Marcus Ross and Vic Wagner join US and Canada application, touring, and Scott Sugden assumes product management role

L-Acoustics has hired new members for its product management and application touring teams; Marcus Ross and Vic Wagner have been selected for US and Canada application, touring and Scott Sugden as project manager.

The new appointments come as part of L-Acoustics’ ongoing bid to serve international touring markets, providing location-based application support to certified providers and end users.

Since 2010, in his role as head of US touring support, Sugden has contributed greatly to the success of L-Acoustics touring markets in North America. His expertise and the many connections he has made in the industry will be key to his role as product manager, reporting to Jeff Rocha, director of product management.

“Scott is an outstanding individual who demonstrates a rare combination of both technical acumen and great communication skills, with a keen focus on the user experience, making him the ideal candidate to fill the key cross-functional role of product manager,” commented Rocha. “As a member of the L-Acoustics product management team, Scott will accompany the new product development process by liaising with key stakeholders across geographies and company functions to help L-Acoustics identify, capitalise upon, and communicate new product opportunities.”

Effective immediately, Ross has assumed the role of head of application, touring, US and Canada, reporting to Florent Bernard, director of application, touring. Based in L-Acoustics North America headquarters, Ross will lead application support for all rental production projects in the US and Canada.

As an expert user and ambassador of L-Acoustics technologies, Ross will help to grow the brand by interfacing with key clients and accounts on an ongoing basis, in conjunction with his business counterparts. Ross will also assist on major projects and events, including sound design and onsite support. These interactions extend to areas of strategic importance for L-Acoustics, such as furthering awareness and deployment of L-ISA immersive hyperreal sound and overseeing new developments in the theatre market.

Bernard commented: “Marcus brings tremendous technical proficiency and an encyclopedic mastery of the audio chain and its interworking parts at every stage of production, from sound design to showtime. A rich international touring and theatrical background, as well as immersive themed entertainment, includes The Blue Man Group, Billy Elliott, The Producers, Spamalot, Rent, Van Halen, Slayer, The Black Crowes, Porno for Pyros, and Meatloaf, among others.”

Laurent Vaissié, L-Acoustics CEO, US and Canada, added: “Marcus’ proven leadership skills and understanding of the full signal chain from mixing to amplification, networking and sound reinforcement will be a tremendous resource for our rental network and end users.”

Also new to the US and Canada touring team is Wagner, application engineer, touring, coming to L-Acoustics as a highly experienced system engineer and a certified KSE (K System Engineer), having deployed systems for Sound Image over the past decade on some of the most prominent L-Acoustics tours and festivals, including Maroon 5, Santana, Sia, Tom Petty and the Heartbreakers, Zac Brown Band, Linkin Park, Kid Rock, CMA Fest, and Taylor Swift. Wagner is also passionate about training and education and will be leading these efforts in North America; he has relocated to the Los Angeles area and works alongside Marcus in the L-Acoustics headquarters.

“Vic has been one of our top KSE for the past decade while at Sound Image, winning high praise from tours and festivals all over North America,” said Vaissié. “After a decade spent on the road mastering all aspects of high-end touring system deployment, we are extremely fortunate that Vic chose L-Acoustics for the next step in his career.”

Bernard concluded: “Vic will be a remarkable asset for our production and touring network and, alongside Dan Bowers and Marcus Ross, completes what is arguably the strongest touring and rental application team in the industry today.”