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L-Acoustics assembles strategic UK team to target ‘seismic’ market

The purpose-built team will receive additional support from the firm’s Marcoussis HQ

L-Acoustics has created a purpose-built sales and application team to focus specifically on the UK market.

The team includes sales manager Paul McMullan, who has been with the company since 2016 along with new team members Sergey Becker, application engineer, touring, and Jeff Woodford, application engineer, install. Supporting the team from L-Acoustics’ Marcoussis HQ are Nathalie Prade in sales support and Alex Linn in customer service.

“The UK is a seismic centre for both the touring and installation markets and is recognised for its cutting edge performing arts centres,” said Jochen Frohn, L‑Acoustics director of business development. “It is also home to many of the globe’s most important consultancies. As such, it is a key territory for us, which is why we made the decision to strengthen the UK team with the addition of Sergey and Jeff, both experienced application engineers whose extensive knowledge will help to expand the brand in the robust UK touring and install markets.”

Becker has spent almost 20 years designing and implementing PA systems and their control infrastructure, and is also an experienced FOH and monitor engineer. He joins the company from Delta Sound, where he worked on high profile events such as the Olympics and Commonwealth Games.

Meanwhile, Woodford, who joins from RG Jones Sound Engineering, will be supporting the installation side of L‑Acoustics’ business, where he will put to use his skills as a system designer, project manager and installation engineer.

”Having two talented engineers with extensive real-world experience on the team will allow L-Acoustics to give consummate support to our dynamic UK partners,” added Tony Szabo, head of application, touring at L-Acoustics. “I’m confident that adding Jeff and Sergey to our UK-dedicated team will be a strong factor in the continued growth of the L-Acoustics brand.”