Live Nation has named Ali Harnell as leader of its newly created segment, Women Nation. Harnell will work to forward women in the live music business, as well as create and develop female-led and female-driven content.
Live Nation’s employee base is 45 per cent female and it has many existing female-focused initiatives in place, including 21 chapters of We Nation, an employee-led group focused on career development and networking for women; Future Nation, a gender-balanced career development program; and the Women Nation Fund, an investment fund designed to provide funding to female entrepreneurs in the promotions and events industry.
Harnell’s portfolio includes already expanding Live Nation’s female-facing programmes and seeking partnership opportunities with external industry groups.
In her new role, she will report to Michael Rapino, CEO and president, Live Nation Entertainment and Bob Roux, president, US Concerts and be based in Nashville and Los Angeles.
“I am truly excited to dive into this new venture where I can combine my experience and relationships with my passion to help drive this historical and aspirational time of change for women,” said Harnell. “It feels especially apropos to announce this on the first day of Women’s History Month.”
Harnell most recently served as SVP of global touring for AEG Presents. Prior to that, she spent 14 years as SVP for AEG/The Messina Group. In that capacity, she also co-created and curated talent for UK based country music festival, Country2Country. Earlier in her career, Harnell ran Pace Concerts Southeast where she booked the Starwood Amphitheater, played a key role in reviving concert activity at the Ryman Auditorium, and created the three-day music festival Nashville River Stages.
“Ali’s decades of experience and insight into the opportunities and challenges for women in the live music business make her a powerful champion for the women of Live Nation,” said Rapino. “Our goal is to work together to find scalable ways to empower the women at our company, and across the industry as a whole.”