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Italy’s Loud Professional explains its design process, brand history

The Italian audio manufacturer powers world number one DJ Harwell

Although a relatively new name to the international pro audio market, Rome-based Loud Professional has built up considerable well-proven experience in the pro sound reinforcement sector since its creation. (Read about Loud’s 140,000W RMS system which supported Dutch DJ Harwell in part one.)

Founder and general manager Valerio Cherubini explains: “We began designing and experimenting speaker systems over 15 years ago – the brand was actually registered almost 20 years ago – and through the years saw that our systems were attracting increasing attention thanks to the results achieved with in-the-field applications (in the rental sector, for example). We presented our range, which now has about thirty models, to the international market at the Frankfurt Musikmesse [for the first time] five years ago.

“Our design process, supervised by a team of specialised professionals using cutting-edge technology and sophisticated simulation and measurement systems, enables us turn out innovative products with high performance, sensational sonic impact, high intelligibility and crisp, clear sound,” continues Cherubini. “Moreover, our relationship with Lab.gruppen and Lake has enabled us to exploit our systems’ potential to the full.”

Cherubini notes that Loud Professional’s simple but stylish lines and black and white livery make Loud Professional products “interesting for permanent installations where aesthetics play a key role”.

Loud Professional is distributed in the UK by Yes Audio, and also has a distributor in Hanoi.