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‘It’s two great brands joining forces’: Audio-Technica inks distribution deal with Martin Audio in Germany

Martin Audio has announced Audio-Technica as its new distributor in Germany

Audio-Technica has been appointed as Martin Audio’s new distributor in Germany, effective October 1.

Audio-Technica is currently a distributor of Allen & Heath and Clear Com – as well as own brand – Audio-Technica Germany. Audio-Technica Germany general manager, Matthias Exner, said: “It’s a case of two great brands joining forces to create an outstanding offering in both these sectors, Martin Audio comfortably bridges the gap between our great mics and wireless systems, through the A&H consoles to the audience’s ears.”

Audio-Technica’s sales & marketing director, pro audio, Tom Mikus, said: “Martin Audio is traditionally an innovative and great brand. It needs extensive support and a vertical distribution structure to succeed here. Improving both will therefore be our primary goal.”

Audio-Technica Germany has strategically hired brand manager Tobi Franzgrothe, who has a history with Martin Audio after working with the brands’ previous distributor. Exner said that Audio-Technica is “eager to get started.” He continued: “We had an impressive demo at Infocomm18 and the Open Days, followed by a swift relaunch of Martin Audio in Germany, commencing October 1st.”

Mikus adds: “The addition of Martin Audio to our distribution portfolio is an exciting development as this turns it into a one-stop-solution: From the microphone to the loudspeaker and matching peripherals like Intercom, we now have a well-rounded portfolio for the various vertical markets. Here at Audio-Technica there is always the right product for every project.”