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Bradley Watson promoted to new global sales director role at Martin Audio

Watson returned to the company in 2016 as sales manager EMEA.

Martin Audio has promoted Bradley Watson to the new position of international sales director.

One of the company’s longest serving executives, Watson played a key role in building domestic sales during the first decade of the millennium before leaving in 2010, but maintaining a close relationship in his capacity as an installer. 

Presented with the opportunity to re-join the company in September 2016, and assume the new role as sales manager EMEA he described the opportunity as “a perfect scenario”.

Speaking of the promotion, Watson said: “Since my return to Martin Audio I have been proud to be part of a team that’s been instrumental in bringing over 30 new products to market in just over 24 months.

“As EMEA sales manager, I inherited many long standing relationships and distribution partnerships that my predecessor and good friend Martin Kelly worked hard to forge prior to his retirement, and I have greatly enjoyed the role to date.

“With the advent of Scalable Resolution, in the form of Wavefront Precision, we have experienced well managed growth over the two years, with an exciting product roadmap that will provide even greater opportunity to explore new market sectors.

“The new role as International Sales Director will offer greater scope, as part of the new Martin Audio family, to further influence and develop our business in these segments, alongside our territory managers throughout the UK, EMEA, APAC and LATAM.”

Dom Harter, managing director, added: “Brad has been instrumental in driving sales growth in EMEA and fostering strong relationships throughout the territory. As Martin Audio has grown around the world, the need to introduce an International sales director role is prudent to help plan and execute our next wave of commercial success, and Brad is perfect to take on that responsibility.”