The annual BVE (Broadcast Video Expo) was cancelled in late August this year, with its key assets acquired by MPTS (Media Production and Technology Show).
Taking place on May 13-14 2020 at London Olympia, MPTS will now become the biggest UK event for the broadcast production and technology industry, with MBI (Media Business Insight – publisher of Broadcast magazine) acquiring the rights to BVE’s intellectual property, marketing data, and marketing channels.
Here, we speak to Charlotte Wheeler – MPTS event director – about the exciting acquisition and what it means for MPTS 2020.
How long had this acquisition been in the pipeline? Give us some background on the deal.
After reviewing the market, ITE Group decided they were not going to go ahead with their BVE show and approached us in a collaborative way to make sure the closure of their event led to one strong show for the broadcast production and technology industry. They wanted to do the right thing for the market and their former customers. That meant we could acquire both their customer data and intellectual property. It all happened quite quickly once it became clear that the industry was better served with one show.
Why was now the time to act?
We’ve had great momentum behind the Media Production and Technology Show – where we saw a 25 per cent increase in visitors last year and a record rebook of customers. We had already decided to expand its focus by introducing more technology-based features and floorspace and so acquiring the BVE assets has helped us to accelerate the plans we already had in place. We’ll now deliver the biggest UK event across production, post-production, and playout.
What does this mean for the MPTS?
The UK content production market needed a show that delivers something educational for producers through to heads of technology. With SVODs now having a transformational UK presence as well as attendance at the show, we need to be reflecting the high-end technology changes that affect the large independent production companies and post houses, but also offer a range of sessions that offer practical advice and training to content creators from across the content creation spectrum.
In 2020, MPTS will extend its features to include new industry partnerships, a dedicated Technology Theatre, a Technology Networking Zone, and a larger Broadcast Sports Theatre & Zone.
The BVE show appeared to have been in decline for a few years. What will you be able to do with the assets, and how will they benefit your show?
The show was still attended by some key groups of visitors who we will now be working with to bring to the MPTS. We have acquired some very valuable data, along with the marketing channels and IP for BVE, that will all help us to create the kind of single show the industry wants that brings all the key players together.
What is the message to BVE exhibitors and visitors?
We are talking to BVE exhibitors and visitors about our exciting plans and huge appetite for a broadcast and technology exhibition in the UK. Previous BVE exhibitors will now get the exposure to showcase their technology to a larger audience, and a single event that’s backed by Media Business Insight, which publishes some of the UK’s leading media brands, including Broadcast and Screen International. We have a dedicated team working on this event all year round and we pride ourselves on being close to our market and delivering for our customers. We will continue to build on the success that we’ve had with our show over the last four years, and we are looking forward to working with exhibitors and visitors who have attended BVE in the past to deliver a fantastic event for the whole industry in May 2020.