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New Shure training initiative launched

On application by school administrators, pre-university students of recording, music tech and theatre courses are invited to Shure’s UK headquarters for training on microphone theory, including hands-on work.

Shure Distribution UK has introduced Shure Education, a new free training initiative designed for pre-university GCSE and Further Education students on recording, music technology and theatre courses. On application by their course administrators or leaders, students will be invited for a day at Shure UK’s headquarters, where the company’s specialists will advise the visitors on a variety of disciplines, depending on the students’ requirements. Help is offered on microphone basics and theory, including practical mic placement work in a live room, vocal and drum miking, and wireless microphone basics. Visting students work through theory in the morning, then tackle practical/hands-on work in the afternoon. The foundation of Shure Education formalises a role Shure Distribution UK has already been fulfilling for some time. “We’ve been running these education training days for various schools and colleges on an infrequent basis for about 18 months now — we’ve just decided to make them regular events and to let colleges and schools all over the UK know about what we offer,” explained Shure’s marketing manager Paul Crognale. “The students currently going through GSCE and Further Education music technology and recording courses are the theatre technicians, FOH engineers, tour managers and successful musicians of the future, so it makes sense for us to build relationships with them now — and of course we can help them at an important stage in their studies, too.” Colleges and educational facilities whose students have already benefited from visiting Shure Distribution UK include Alchemea, Brunel University (and theatre students from Brunel Arts Centre), The Institute of Contemporary Music and City of Bath College, and SAE. “Shure were very friendly and welcoming. The lecture was incredibly in-depth and gave the students a real understanding of radio mic systems and the allocation of frequencies, as well as some top tips on how to get the most out of your wireless system,” said Mike Sinnott, Alchemea’s sales and marketing director. Colleges, schools or universities interested in visiting Shure UK headquarters can contact Paul Crognale via, or email [email protected]uk.