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Polar Audio splits into two divisions

The distributor has created two distinct parts of the business for the MI and installation markets.

Polar Audio has announced an internal restructure following the expansion of the company ‘s roster, which now includes LOUD Technologies’ brands Mackie and Ampeg.

According to the company, these brands have significantly increased volumes in the MI side of the business and in anticipation of this increased traffic, the company has divided into two divisions with several new members of staff being recruited.

The consumer/MI division will now concentrate on the retail business from MI and DJ shops to high-end retailers. The second division is for installation customers, with a core focus on integration and system solutions.

The company has designated roles within the divisions for existing staff, as well as adding new faces in each area to “deepen the talent pool.”

Managing director John Midgley (pictured), says: “These are without doubt very exciting times for the company but we can’t afford to fall victim to the hubris that sometimes overtakes fast-moving situations. The customer sits at the heart of everything we try to achieve and so we have to be pro-active and ahead of the game at all times to make sure that we deliver the best possible service.”

“This internal restructure employs the skill-sets of our team in more specific ways, in order that their talents are channeled yet more effectively towards successful customer outcomes. In harness with our reinforced back-room staff and recent developments including our now top-flight website, we feel that we are in a position to respond with confidence to the extra demands placed upon us by the acquisition of important new brands,” adds Midgley