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New Ohm APAC exec director speaks of ‘country-specific’ challenges ahead

Loudspeaker manufacturer Ohm’s new executive director in the Asia Pacific area has spoken exclusively to PSNEurope about the challenges he will face in his new role.

Sushil John was recently appointed as the region’s new director after serving as business director at QSC for seven years. He has also headed up Harman’s operations in India, as well as working closely with Electro-Voice and Martin Audio in the past.

John told PSNEurope: “There are many challenges that we’ll need to look at as we go along. Among those are currency volatility, regional geographic tensions, and country-specific economic and business challenges.

“I would also like to increase the width and depth of our channel partner network within the APAC region.”

John began his pro audio career with Ohm in 1994 and is now “looking forward to leading Ohm into the next phase of growth as a leading brand in the APAC region”.

He added: “Something I’ll be working towards is the successful introduction of our innovative new products, which are on the way very soon.”

John also emphasised that the focus for the company over the next few years will be the install segment and the tour rental segment, as he believes “these segments are likely to grow the fastest.”

Ohm CEO CEO Krishna Hegde: “Ohm is strongly committed to invest and grow in the APAC region and we are extremely pleased that Sushil will be bringing his vision and direction to our team in the region.”

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