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Optocore appoints United Brands as new German distributor

"We think Optocore is the only really professional solution for transporting audio in the digital domain," said United B's Jens Steffan

Optocore’s Autorouter

German fibre network specialist, Optocore, has appointed Dusseldorf-based United Brands GmbH (United B) as its new German distributor with immediate effect.

Tine Helmle, Optocore director of sales and marketing, commented: “With the expansion of our product portfolio such as Festival Box, Autorouter and our Madi series United Brands was a perfect match. Due to their expertise and long-time experience in install and live events, they bring huge potential in placing Optocore as the main sound distribution network on the market.”

United B’s Jens ‘Bubbes’ Steffan, who will largely oversee the Optocore account, said: “Of course we were familiar with Optocore technology through our distribution of DiGiCo [digital consoles]. So it was just a small step to contact Optocore. The company has a lot of very interesting products, which perfectly match our customers’ demands.

“We think Optocore is the only really professional solution for transporting audio in the digital domain. Based on our high standards with DiGiCo and Adamson, it is a perfect fit with all of our other brands.”

Steffan anticipated a positive response from the professional live market, including installation, festivals, theatres, “anywhere that flexibility and high-quality sound quality are essential.” The main potential will be both as part of a package with DiGiCo systems or as stand-alone Optocore systems with Festival Boxes or Autorouter. 

Having already received formal Optocore training, United B has purchased a demo system and stock comprising Festival Box Petit, AutoRouter, DD32R-FX, DD4MR-FX and X6R-FX in different versions. 

United B will be systematically introducing clients to the new portfolio, with two key dates in January: Hamburg Open 2020 (January 22-23) and United B Winter Summit (January 28-29).

Helmle concluded: “This is the start of a new chapter for us in Germany and one which offers exciting prospects for both parties.”