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Peavey adds new distributors in Spain and Sweden

Agreements were signed with Madrid-based Neotecnica and Swedish distributor Visono Media during this year's Prolight + Sound expo

Peavey Commercial Audio secured two new European distribution deals covering Spain and Sweden during the course of this year’s Prolight + Sound trade show, increasing its footprint throughout Europe.

The first of the deals was established with Spanish distributor Neotecnica. The company will be covering Iberia, offering the full Peavey commercial range of MediaMatrix, Crest and Peavey Professional products to mainland Spain and the Balearics.

“We are both delighted and thrilled to add Peavey to our audio offering,” says Neotecnica’s Javier De Pedro.

“Their systems are renowned throughout the world and are recognised for their function and reliability. It is an exciting addition for Neotecnica and we look forward to a long and healthy business relationship.”

James Kennedy, operations manager for Peavey Commercial Audio EMEA adds: “We are very excited to be partnering with a company so rich in heritage and professional values as Neotecnica.

“We believe that our Commercial products and solutions are the perfect fit for their already impressive and complimentary brand line up.”

In Sweden, Visono Media will be bringing the Peavey Commercial Audio portfolio to Scandinavia, with owner Jan Westling saying: “Our expertise compliments Peavey’s unparalleled heritage in the audio industry and this partnership is a perfect fit.”

“Visono are a very focused and experienced outfit and we are very happy to be collaborating with them for the Swedish market,” adds Kennedy.

“I think the timing of this relationship is particularly beneficial to both parties as we have many new offerings, with more to come, that will suit the specific sectors that Visono are active in.”

Both deals are effective immediately, with Midwich continuing to be distributor for Peavey Commercial Audio throughout the UK.

Photo (front row L-R): Neotecnica’s Javier De Pedro, David Puche and Pedro Medina with Peavey Commercial Audio general manager Kevin Ivey and EMEA operations manager James Kennedy (back row).