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60 seconds with Peavey Commercial Audio’s MediaMatrix product manager James Kennedy

Here, we chat to James Kennedy from Peavey Commercial Audio about his life in the industry

What first sparked your interest in the industry?

The gateway to my interest in the pro AV industry came via the MI world at Peavey. I was fascinated by the digital drag and drop platform MediaMatrix offered, I had never seen anything like it. Bearing in mind this was only 1995.

What was your first job?

I was the spares coordinator at Peavey. I remember thinking to myself, ‘I’m never going to retain these part numbers in my head’, but I still remember most of them now.

What is an average day like at work for you?

Hah! Next question… Not average, let’s put it that way. I could begin the day by jigsawing out and re-purposing a flight case and ending it at an airport flying it out to fix an impromptu problem at an install somewhere.

What has been your favourite project?

That’s a tough one. But probably the AFG arena in Switzerland where St Gallen play their football. That was a challenging redundant PAVA system using MediaMatrix, but it was also fun.

What is the most ambitious project you’ve worked on?

Kidzania, a kids Theme Park in Kuwait, which was technically very challenging from a control and logic perspective. Remote support is good fun too.

How do you balance work and life?

It’s very difficult but as I’ve gotten older my time management has improved. It’s knowing when to put down the tools. It’s not always easy to switch off, it’s an artform, really, but one I’m getting better at.

What’s the biggest challenge of the industry?

Keeping on top of the forever-moving technology, reinventing the wheel when needed and remaining patient in the process.

What do you like most about the industry?

That’s an easy one, the people! Without them it would just be a pile of metal, wood and silicon.

What do you like to do outside of work?

Spending time with my family. Also exercising – boxing, cycling and running nowadays with a sprinkling of cricket and football. Going to see live bands and watching my local football team, Corby.