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PLASA names Christopher Toulmin as new commercial director

New executive appointment for PLASA

PLASA has promoted Christopher Toulmin to the role of commercial director – a newly created position at the organisation.

In his new role, Toulmin will be tasked with overseeing all sales and marketing activities in the organisation, driving the success of its commercial divisions, including its event portfolio (PLASA Show, PLASA Focus Leeds and PLASA Focus Glasgow).

Toulmin, who previously served events director with PLASA, has now been in the industry for more than 35 years, in which he has worked as a lighting designer and a creative design consultant.

“Chris’s impressive professional background and knowledge of the industry will be a great asset to PLASA as we move forward as an organisation,” said PLASA managing director, Peter Heath. “With his creative vision, together with a talented sales and marketing team and market-leading products, we expect him to achieve great things in his new role.”

“I am delighted to embrace this new opportunity at such an exciting time for the organisation,” added Toulmin. “PLASA events have been going from strength to strength, LSi continues to be a market leading product, and internally we have made changes to ensure all teams are working together in one location, building a strong and collaborative working environment. I look forward to being a part of this continued development, supporting the growth strategy and contributing to the further success of the organisation.”