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Powersoft appoints Giacomo Previ sales manager for OEM solutions

Previ will be based at the firm’s Italian HQ in Scandicci but will travel the globe to build customer relations

Powersoft has appointed Giacomo Previ as sales manager for its OEM Solutions.

While he will be based at Powersoft’s Italian headquarters in Scandicci, Previ will also travel the world to be closer to customers, drawing on some 25 years of industry experience.

Previ joins Powersoft from Italian speaker manufacturer Eighteen Sound, where he served for almost 15 years. In his most recent role as sales director for the company, he oversaw all sales activities with a particular focus on B2B customers, whilst also developing the annual sales budget and mid to long term business plan. Prior to that position he was sales and marketing manager for the company for over a decade, a role in which he focused on OEM customers worldwide.

In his new role, Previ will be tasked with managing OEM sales around the world, exploring strategic business development opportunities and developing technologies and innovations for future market needs. Responsible for the P&L of the OEM Solutions Division, he will also manage the sales support team of six people, and work closely with customer care and marketing to guarantee service levels and exposure in the market, as well as directly managing some key accounts to support the regional sales managers.

Commenting on appointment, Previ said: “It’s a great honour for me to join the Powersoft family and I can’t wait to introduce OEM customers to the most innovative products available on the market. Powersoft simply offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long term reliability, high performance and unrivalled manufacturing capability, and I have no doubt that the exciting new product roadmap will further reinforce its position. My years of experience have given me a deep understanding of the OEM customer business and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.”

Luca Giorgi, sales and business development director at Powersoft, added: “Giacomo is a fantastic addition to our team and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.”