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Powersoft appoints Concept Audio to distribute in Malaysia

Concept Audio already distributes for many other recognisable names in pro audio, such as Shure, Nexo, Quest Engineering and JBL

Powersoft has selected Concept Audio as a distributor in Malaysia, as it looks to explore new markets in the APAC territories.

Concept Audio already distributes many well-known brands in pro audio, including Shure, Nexo, Quest Engineering, and JBL, as well as industry manufacturers such as Coolux and Clearcom.

Castrit Lim, sales director of Concept Audio, commented: “Powersoft products can deliver more than enough power to any sized sound system, and their reliability is complemented by excellent component quality, compact size, and intuitive functions. We discovered that Powersoft amps would also be the most flexible option for our customers – given the audio products we distribute already – and the value for money is second to none.”

Concept Audio’s new Powersoft inventory is currently geared towards universities and government departments, but the company confirmed that they expect a good response from integrators, rental companies and end users.

Lim continued: “We believe that the install market is a main growth area for our country at this moment. The majority of spending power here falls under middle and entry market levels, so most clients are looking for the best possible products on an affordable budget. Education in this stage is very important, and we intend to conduct more product introduction events and training seminars in order to promote brand awareness. Powersoft has a proven track in helping distributors to educate the markets with their leading sonic technologies, and we are confident that these sessions will be beneficial for the customers as well as the brands themselves, eventually leading to many more Powersoft-driven installations and projects in the region.”