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Powersoft continues investment and growth in North America

The company has employed three new sales reps covering the different regions across North America, and launched two new service centres

Powersoft announced that it has fortified its sales rep and bolstered its service centre network in North America. The announcement follows the opening of Powersoft’s North American headquarters in January of last year.

“Our recent investments in our North American infrastructure reflect our continued growth in this region,” commented Luca Giorgi, general manager, North America. “By strengthening our sales network and increasing the footprint and capabilities of our service centres, we will be able to serve our customers better and offer greater predictability.”

Recent investments in Powersoft’s North American infrastructure include the appointment of new rep firms in the Ohio Valley, New England, Upstate New York and New Jersey. McFadden Sales Inc. has been chosen to oversee the Ohio Valley region including Indiana, Michigan, Kentucky, West Virginia, western Pennsylvania and Ohio. Also, Lienau a/v associates, inc. has been selected to provide turnkey sales services for Powersoft in the Mid-east region, including Delaware, Virginia, Washington D.C., eastern Pennsylvania and Upstate New York. In New England, Audio Pros will cover Maine, New Hampshire, Vermont, Massachusetts, Connecticut and Rhode Island.

The appointment of McFadden, Lienau and Audio Pros sees Powersoft more than doubling its sales rep presence in these select regions. “Our engagement of these rep firms is the result of our continuous effort to get closer to the needs of our customers,” Giorgi continued. “Further, we feel that each of these companies will be able to function seamlessly as an extension of our own brand, while embracing our culture and corporate values.”

Powersoft has also launched two new authorised service centres in North America – both of which will offer pre and post-sales support, testing and repair, reconditioning and full warranty service. The two new service centres are located in Rockaway, New Jersey and Montreal, Canada, and add to the company’s pre-existing one already located in Ventura, California.

Giorgi commented: “Having strategically located service centres helps us keep a closer pulse on customer needs in different regions. This is all part of our strategy of becoming closer to our customers.”