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Prism Sound steers distribution to Joystick Audio

The new partnership is based in the Benelux region

Prism Sound has appointed Joystick Audio as its exclusive distributor in Benelux – Belgium, the Netherlands and Luxembourg.

Established 15 years ago by Raf Lenssens, Joystick Audio provides the Benelux market with access to high-end equipment and services from pro audio manufacturers such as CEDAR, PMC Monitors, Solid State Logic and Crane Song. As well as acting as a sales outlet, the company also offers support, consultancy and project engineering for the studio and broadcast industries.

Lenssens says: “Our manufacturing partners all deliver added value in terms of functionality or extra features. The people behind the products are just as important as the equipment because good communication on a technical level is vital in our industry.”

The company will now represent Prism Sound’s entire recording and post production portfolio including its flagship ADA-8XR multichannel converter and audio interfaces such as Lyra, Titan and Atlas. Joystick Audio will also represent all SADiE products including SADiE 6 software, which brings SADiE’s high-end DAW editing capabilities into the computer environment.

On the partnership, Mark Evans, channel sales manager for Prism Sound and SADiE, says: “The company shares our no compromise approach to customer support and we feel that, with Joystick, our products and our brand are in safe hands.”

Joystick Audio is planning a number of special events over coming weeks to re-introduce customers in Belgium and the Netherlands to the Prism Sound and SADiE ranges, including product demonstrations by product support engineers Mathijs Indesteege and Jules Fransen, which will take place in a real studio environment.

The company is also supporting Prism Sound’s Mic To Monitor event, which is scheduled for October 17 at the Abbey Road Institute in Amsterdam.

Picture: Mathijs Indesteege and Raf Lenssens from Joystick Audio