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Prolight + Sound Shangai gears up for larger show to suit ‘ever-evolving industry’

The entertainment industry is gearing up for Prolight + Sound Shanghai 2017 between Wednesday and Saturday this week (October 11-14).

The four exhibitions halls at the Shanghai New International Expo Centre will welcome more than 630 brands from 23 countries.

Now in its 15th edition, the latest innovative technologies in the fields of 3D audio, acoustics technology, AoIP, lighting design, studio recording, sound systems and event safety will be showcased over the four-day event.

Judy Cheung, deputy general manager for Messe Frankfurt (Shanghai) said: “Prolight + Sound Shanghai always has its finger on the pulse of times. Year on year, the show is growing – not only in size, but also in its internationality and offerings. I believe the key to our success lies in our understanding of the ever-evolving industry.

The Recording and Production Zone in Hall N1 will unveil a variety of output equipment, recording and monitoring equipment, audio processing equipment, as well as external and functional equipment.

The debut of the AV Entertainment Solution Zone in Hall N2, will reveal entertainment solutions with KTV kiosks, mini theatres, karaoke servers, headphones, speakers and microphones. Attendees can also get hands-on experience on cutting-edge technologies in virtual reality (VR), augmented reality (AR) and 4D motion seats.

“This year, we’ve forged new partnerships with industry associations from Korea and Russia, and also launched two product zones for AV entertainment solutions and stage machinery,” added Cheung. “We’re confident these enhanced measures will reveal new technologies, market ideas and international perspectives for the event and entertainment industry.”

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