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Sennheiser improves website from customer feedback

After gathering information from more than 1,000 professional customers, the new upgrades include Sennheiser International Frequency Advisor feature (SIFA), as well as enhanced filtering and navigational elements

Sennheiser has integrated significant refinements to its websites in the US, UK, Canada, and Germany, with plans to launch in the rest of the world later in 2019. The new upgrades include Sennheiser International Frequency Advisor feature (SIFA), as well as enhanced filtering and navigational elements.

The new features came about as a result of direct feedback from more than 1,000 customers worldwide ­– consisting of multiple rounds of research and testing – who suggested changes on elements ranging from layout and navigation to the delineation between professional, business and consumer offerings.

To support its professional customers around the world, Sennheiser launched a new SIFA feature on its website, providing the latest detailed information about wireless frequency spectrum on a country-by-country basis. The SIFA database is managed by an independent team of wireless managers globally, who monitor spectrum issues and supply information and regulatory updates each month. Currently, SIFA covers 38 countries, but 27 additional countries are planned for the next website update.

SIFA is designed to provide tour managers, regional system integrators and end users with the latest information on local regulations and frequency ranges allowed for wireless microphone use in each country. Customers can also reach out directly to local Sennheiser RF experts if they have an important query or concern.

The SIFA also provides users with the latest information on local regulations for wireless microphones.

In terms of other website improvements, Sennheiser developed an enhanced navigational architecture, consisting of three site categories: Professional Audio, Business Solutions or Headphones. The Professional Audio product pages have been redesigned so customers can easily access product information, as well as product training, downloads, partnership information and support. Within this section, an Artists section has been added to help promote artists using Sennheiser products, as well as provide site visitors with information such as gear selection, tour dates, and biographies.

Petro Shimonishi, senior marketing manager, Professional Audio, commented: “Our journey towards improving our website began by asking over 1,000 customers for their feedback – both good and bad – and acting on that in a transparent way. With the updates, we are hoping to serve the needs of our professional customers better. We are confident that the improvements will have a very direct and positive impact on their overall experience with our brand, and we will continue to make customer-driven improvements.”