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Sequoia first DAW to support embedded ISRC data

Sequoia manufacturer Magix will incorporate EBU tech 3352, developed in partnership with MPG’s Mastering Group, which imbeds ISRC data within a WAV file.

Magix Software will incorporate EBU broadcast WAV files in the latest software update for its Sequoia DAW, becoming the first manufacturer to embrace the new Music Producer’s Guild initiative to establish an industry standard for embedding International Standard Recording Code (ISRC) data within digital music files. “For years, Sequoia has been an integral part of leading broadcast and mastering studios worldwide. We focus our attention on delivering the best sound and tools by working closely with engineers and music producers including Sterling Sound in New York, Air Studios, Alchemy Mastering in London and many more,” said André Standke, product manager, Sequoia, Magix Software. “As optical media is gradually replaced by file and server based audio content, we will continue to support the changes to the mastering process with innovative developments such as EBU tech 3352 and we are happy to announce this feature is now incorporated into Sequoia, our number one product on the market.” As illustrated in PSNEurope’s recent feature on digital distribution’s challenge to mastering, the ability to securely associate ISRC data with specific digital files had been lost. To resolve this problem, the MPG’s Mastering Group has been working closely with the EBU to develop an industry-approved method for embedding ISRC data within a WAV file. The EBU has now agreed to adopt the BWF as standard so that ISRC data can be securely associated with specific tracks. MPG Mastering Group board member and Alchemy mastering engineer Barry Grint, who is leading the BWF initiative, added: “Magix’s decision to incorporate BWF into Sequoia is a significant step forward for the MPG’s initiative and we are delighted that the company has embraced BWF as the standard specification for file exchange. The new system is simple to implement and, once adopted, it will allow ISRC to flow through the whole production chain. We now hope that other DAW manufacturers will follow suit.” Grint also said that ISRC is set to become the cornerstone of every aspect of digital asset management, from tracking and reporting through to royalty reporting and song identification. “The entire music industry needs a robust and secure system for identifying tracks, and who had input into their creation, so that we can safeguard the incomes of all artists and copyright owners,” he added. “Ultimately, the adoption of BWF as standard will provide a cornerstone for the MPG’s Credit Where Credit is Due campaign, which aims to highlight the woeful lack of credit information within the digital domain. Our overall goal is to ensure that all music creators receive proper credit and proper payment for their work, and having an industry-standard technical solution that allows credit information to be included in the metadata is a major step forward in achieving this ambition.”