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Shure opens Experience Centre and office in London

The experience centre is officially called the Rose Shure Experience Centre after co-founder Rose Shure

The grand opening

Shure has opened an Experience Centre and office in London, marking the company’s growing presence in the UK and EMEA. 

The space is designed for product demonstrations with corporate, government and education customers looking for audio solutions for their respective facilities. 

The Rose Shure Experience Centre is named after Rose Shure, the company’s former chairman. Mrs. Shure’s husband, Sidney Shure, founded the company in 1925, and Rose was involved with it for 60 years until her passing in 2016. 

Shure executives, including CEO Christine Schyvinck, participated in the VIP opening of the facility earlier this month. 

Schyvinck commented: “I think Rose would be honoured by having such an amazing complex named after her, especially given the short amount of time it has taken to complete such an ambitious project.” 

The Rose Shure Experience Centre contains three meeting rooms and a training space with voice-lift camera tracking functionalities.

“As a global leader in manufacturing audio technology, we had a very clear vision as to how we wanted the space to function as an Experience Centre,” said Andrew Francis, senior applications engineer, Shure. “The completion of the project is a great success and will also allow us to move forward and continue to build on the systems in place as our technology advances.” 

“From the onset, we knew that the Rose Shure Customer Experience Centre was going to be a fantastic project to work on,” added Damien Massarella from proAV. “Time was of the essence in completing the project. We had four months from appointment to opening day, but working with the teams at Shure, MiX, Overbury & Turner & Townsend, we managed to complete the project on time and to a very high specification. We look forward to introducing our customers to the full Shure Experience.”

Shure’s audio products, of course, play an important role in the new venue, most significantly its Microflex Advance and the IntelliMix P300 audio conferencing processor. Conference and discussion applications are met by Shure’s Microflex Complete and Microflex Complete Wireless solutions. Wireless presentation requirements are addressed by products such as the ULX-D. 

“The Rose Shure Customer Experience Centre has been the accumulation of many, many months of work by Shure employees from all areas of the business,” said James Hill, UK director of integrated systems sales, Shure. “We look forward to welcoming all our existing and new customers to the Rose Centre, and understanding their AV needs and requirements in the best possible environment.”  

AV solutions provider proAV was tasked with integrating the systems.

The Experience Centre is now open for all customers to visit.