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Shure creates new Western Europe sales region and restructures

The company’s new Western Europe sales leaders are Nik Gledic, Rob Smith, and Tuomo Tolonen

Shure has announced the creation of a new sales region, Western Europe, and has subsequently established new leadership positions for the region.

These organisational changes will enable Shure to better serve existing vertical markets in Western Europe, the newly created Shure sales region that covers UK/Ireland, Germany, Benelux, Austria, Switzerland, Italy, Spain, Portugal, France, Denmark, Finland, Norway, Sweden, Czech Republic, Poland, Slovakia, and Iceland.

The company’s new Western Europe sales leaders are Nik Gledic, Rob Smith, and Tuomo Tolonen.

Nik Gledic is responsible for retail sales in Western Europe. Gledic has been with Shure since 2004 and has held roles in marketing and sales in Shure EMEA and Shure Distribution Germany.

Rob Smith will manage integrated systems sales in Western Europe. He joined Shure in 2018, previously spending 27 years working in AV integration in different roles.

Tuomo Tolonen will oversee pro audio sales in Western Europe. Tuomo joined Shure UK in 2006. During his early years at the company, he led the applications department and became pro audio group director in 2013.

“I am pleased to appoint these high-performing sales associates to new leadership positions,” said Mark Humrichouser, vice president of global sales at Shure. “I am confident that Nik, Rob, and Tuomo will define a clear vision and direction for their respective areas of responsibility and set priorities that will enable Shure to evolve its global sales strategy and achieve its growth targets. I wish all of them continued success in their new roles.”