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Shure sharpens focus in Europe, ceases distribution of QSC products

The changes will come into effect on June 1, 2018

Shure announced today it will cease distribution of QSC products in Germany and the UK in order focus on its own product portfolio, effective from June 1, 2018. 

Shure began to invest in the EMEA region in 1991 with the establishment of Shure Europe GmbH in Germany to increase the company’s presence in the region.

Since then, the company has expanded its operations and established additional sales and marketing offices in the UK, the Netherlands, Belgium, Switzerland, Austria, France, Russia and Dubai.

“Shure Distribution UK has operated for more than 50 years as a distribution business…handling many of the world’s best known pro audio brands,” said Peter James, managing director of Shure Distribution UK. 

“However, our current portfolio and our future roadmap make this the ideal time to focus on the distribution of Shure products in order to ensure the continued growth of our business and provide our customers with the solutions they need.”

“We are privileged to have worked with some of our industry’s best known brands, seeing many of them develop successfully alongside of us, and we hope to continue our collaboration with these companies, and others, long into the future,” added James.

The most prominent of Shure’s distributed brands is QSC, represented by the company in Germany and the UK for 10 and 25 years, respectively.

“We’re proud of our history with QSC,” added James. “Our journey with them from a power amplifier manufacturer to the well-respected, multi-faceted brand they are today has been remarkable and we look forward to continuing to our successful history of collaboration.”