Shure has recruited two new employees; Rob Smith as the senior director for integrated systems sales in western Europe, and James Hill as director of integrated systems sales for the UK and Ireland.
The responsibilities of managing sales and marketing is handed to Smith, who joined Shure after 27 years in the AV integration business. In his most recent role, he was responsible for setting up HB Communications’ European operation, managing the business as regional manager. He has worked with international integrator Electrosonic as part of its executive board, managing sales teams and its service business in EMEA.
“Having been a customer of Shure products for many years and having always regarded the company as a market leader in terms of innovation and quality, I am extremely excited to be joining Shure in this new role,” Smith said, “I aim to use my knowledge of the challenges and opportunities facing our integrator and distribution partners to make certain that Shure remains the partner and supplier of choice within the industry.”
Hill, meanwhile, was previously head of sales at Panasonic where gained experience in AV and IT. Shure appointed Hill to meet its growing business in the installation sector.
“I have a real passion for music and have known Shure for a very long time, due to the SM58,” Hill added: “When the opportunity came up it sounded very interesting and something I was very keen to explore. Shure has products that are second-to-none, a great philosophy, and they believe in their people. It’s been refreshing to walk into a business that is full of talented and passionate people; it makes my role so much more enjoyable.”
In terms of challenges that may approach the company, Hill concluded: “I believe that larger customers are looking for a more global approach from their suppliers, and this is something we’re already working toward. Shure is fortunate in that our customers talk to us, and that’s due to the trust we’ve built with them over the years.”