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Shure announces new senior director for Western Europe

Shure UK appoints Tuomo George-Tolonen as senior director for the Western Europe region

Shure has appointed Tuomo George-Tolonen as the company’s new senior director for the Western Europe region. 

George-Tolonen began his career at Shure in 2006 as applications engineer, before taking responsibility for RF regulatory affairs in 2008, and joining the BEIRG steering committee.

Shure’s global sales VP, pro audio, Peter James, commented: “His enthusiasm, passion for technology, and ability to identify and realise new opportunities, led to this promotion. Under his leadership, Shure UK has experienced continuous growth in the Pro Audio vertical, and has been at the forefront of developing important relationships with the most influential people and organisations in key segments.”

George-Tolonen will aim to progress his regulatory work and industry interactions as senior director for Shure, and he will be responsible for securing Shure’s position as a leading authority on RF for microphone and monitoring applications, which support Shure UK and countries throughout Europe. George-Tolonen will be working from Shure UK’s Waltham Abbey office.