France (September 8, 2020)—Global sonic branding agency Sixième Son recently upgraded the studio facilities at its headquarters in France to a 5.1 setup based around Genelec Smart Active Monitors.
Ella Duda, international strategy director at Sixième Son, explained, “We had been using older Genelec models, which have served us incredibly well, so it was only natural that we sought out new monitors from the same brand…there wasn’t any doubt which brand we would go with.”
Founded in 1995, Sixième Son’s team of composers and sound designers has tailor-made audio identities for more than 400 clients, including global brands such as Krug, Samsung, Renault and Coca-Cola.
The studio decided to make the move from a 2.1 solution to a 5.1 setup composed of three 8341A coaxial three-way monitors as LCR, a pair of the more compact 8331A coaxial models for the surrounds and a 7370A subwoofer handling the low frequencies.
The company’s need was influenced mainly by the increase in demand for broadcast mixing for films. With people returning to a safe working environment as France has emerged from its lockdown, the team at Sixième Son are quickly getting to grips with their new monitoring setup. “It has been an instant hit,” says Duda. “The precision that the solution gives us, in terms of frequency and depth, is incredible.”
“Now that we have our Genelec setup, we can improve the way we work on complex projects, like a VR apartment tour which we recently completed, and be more creative at the same time,” adds studio manager Romain Morlat. “As a bonus, the experiences that we give our customers at the studio are more immersive than ever. Now, since we can do absolutely everything in house, there’s no need to outsource for surround mixes. It’s a great feeling and a milestone for us.”
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