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Spiritland delivers sonic experience with Audio-Technica

Spiritland has opened in London and combines a café, bar and radio station with an in-depth musical programme seven days a week

Created as a space to celebrate artistry and indulge the senses, Spiritland has opened in London with a bespoke sound system. The new venue combines a café, bar and radio station with an in-depth musical programme seven days a week –already featuring the likes of guest DJs Jarvis Cocker, Andrew Weatherall and La Roux.

Audio-Technica UK products have been installed in the venue to help deliver interviews, Q&A sessions, DJ sets, album playbacks and radio output.

The sound system features a unique pair of Living Voice loudspeakers, valve amplification from Italian manufacturer Atelier du Triode and a towering Kuzma turntable. At the very beginning of the audio chain is Audio-Technica’ s hand-crafted ART1000 direct power moving coil cartridge.

Five pairs of Audio-Technica’ s flagship M-Series headphone, the award-winning ATH-M70x, and five BP40 large-diaphragm dynamic microphones are the foundation of the radio studio set-up (with limited edition matte gray ATH-M50xMG headphones available for visiting artists at the DJ booth). While U853R condenser hanging microphones are also installed from the ceiling for ambient sound pickup of the audience in the main seating area. The ATM610a hypercardioid dynamic and BP892 subminiature condenser headworn microphones also feature for live panel and interview sessions.

Audio-Technica UK were also able to provide a solution for the spoken word and background audio with six Apart Audio Mask 6T two-way speakers mounted above the café/bar area, powered by Apart’s four-channel REVAMP4120T bridgeable power amplifier.

Audio-Technica Europe marketing director Robert Morgan-Males says: “The venue’s dedication to deliver a real ‘live’ audiophile listening experience as well as stimulating discussion around music and sound is inspiring. Spiritland is a particularly interesting project for Audio-Technica UK as it enables our company to engage a number of our specialist product segments in the one location: broadcast, live sound, installed audio and the highest end of audiophile reproduction.”

Paul Noble, Spiritland’s artistic director adds: “Spiritland is a huge operation in a small space with elements including hospitality, nightly DJ sets, radio broadcasts, live talks, a retail offering and more – and Audio-Technica are involved in every aspect, from the cartridges used in the DJ booth to the amplification throughout the venue.”