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SSE Audio sells Melpomen to B Live Group

SSE Audio Group’s French subsidiary, Melpomen has been acquired by the French event services company, B Live Group

Melpomen, which has been part of SSE Audio Group since 2001, and is a service provider of sound, lighting and video facilities for major live shows, festivals and touring in France, has been acquired by B Live.

Founders of B LIve Yannick Bétis and Eric Barthélemy comments: “Melpomen’s extensive experience in the installation and integration market and its track record with prestigious clients such as the Stade de France and Parc Asterix, will allow the newly enlarged Group to reach a critical size in this developing market sector. Melpomen’s HQ, located in Nantes in the west of France extends B Live’s geographical presence throughout France, improving support and service to the whole of the Group’s activities.”

SSE Audio’s MD, John Penn adds: “Melpomen has gone from strength to strength in recent years with the purchase of the French event lighting company MES, the addition of a video department and the expansion of Sales. We’ve been reviewing the position of Melpomen in the French market for some time and we concluded that for it to continue to expand, Melpomen needs to be part of a larger group – just as we have been building SSE Audio Group here in the UK.”

Penn continues: “We met the B Live people a couple of years ago and discovered that their founders have very similar views to our own and a similar vision for the future. It became clear to us that Melpomen was the perfect fit for B Live’s group of audio and visual companies in France and it was to everyone’s benefit for Melpomen to join forces with B Live.”

With this new acquisition, B Live, which has revenue of approximately 75 million Euros, is now one of the top three live event suppliers in France and can offer a 360 degree service in Europe for live, festival and touring, events, TV shows and cinema.

Thierry Tranchant, founder and managing director of Melpomen remains in charge of the Nantes-based company, and joins the board of directors of the B Live Group.

Speaking about the immediate future, Thierry explains: “In the coming weeks, Melpomen and B Live’s teams will come together to integrate all of our talent, energy and technical expertise and to develop synergies in sales, generate new business opportunities and further improve the quality of the services we offer to our customers.”

Picture (L-R): Thierry Tranchant (MD Melpomen), Yannick Bétis (B Live), Heather and John Penn (SSE Audio) and Eric Barthélemy (B Live)