Solid State Logic (SSL) has appointed Provision AVL as its live sound product distributor in the U.A.E., KSA, Kuwait, Oman, and Bahrain.
Formed in 2014, Provision AVL has grown its reputation as a sales and distribution company in the Middle East. It represents well-known brands such as Prolyte Group, Chauvet Lighting, Clair Brothers Audio Systems, Admiral Staging, and Le Maitre Effects.
Provision AVL’s managing director, Kevin Boujikian, explained the choice to distribute SSL products: “Back in my college days, the first and foremost audio console brand discussed in our Audio Engineering classes was Solid State Logic.
“12 years on, it was vital for us at Provision AVL to add a leading audio console brand alongside the exciting portfolio of lighting, staging and trussing products we already represent, hence the simple decision to go with Solid State Logic. The Live series compliments what we already offer in terms of audio systems. Our immediate priority now will be to increase sales, exposure, and support across the region alongside the SSL team led by Philippe.”
Philippe Guerinet, SSL director of international sales, commented: “We have worked with Provision AVL previously on our core music creation products, such as SiX, and Fusion. As part of our strategy to further develop our Live presence in the region, expanding Provision AVL’s portfolio to include the SSL Live range is a natural progression to achieve our goals. Starting with the forthcoming PL&S show in Dubai, we look forward to growing our customer base in the region.”
Provision and SSL will be at PL&S, Dubai, October 15-17.