Symetrix has made Orange Country-based Allied ProTech West its representative for the territories of Southern California, Southern Nevada, and Arizona.
Allied ProTech West’s team includes co-founder and president Rik Kirby, co-founder and VP Margie Kirby, sales manager Jeff Miranda, and sales engineer Brian Celestino.
Founded in 2019, Allied ProTech West is a relative newcomer to the representative sphere, but its team is made up of long-time AV veterans. “We’d recently launched our rep firm, Allied ProTech West, alongside our existing distribution company, Allied ProTech,” said Kirby, “and when the opportunity to work with Symetrix came up, it was a natural fit. Our forte is in working with AV technology brands, and when it comes to audio-over-IP solutions like Dante and AES67, Symetrix is a clear leader. The breadth of their product offerings is second to none, and their ambition and plans for the future are truly exciting.”
“I’m looking forward to working with Allied ProTech West and their team to develop and grow our presence in their territory,” commented Symetrix regional sales manager Scott Wrege. “With their focus on delivering excellent customer service and technical support, Allied ProTech West is an outstanding partner for us.”