Synthax, distributor of audio solution manufacturers RME, Ferrofish and myMix, has appointed industry veteran Dennis Stafford to the role of marketing manager, effective immediately.
Stafford brings decades of experience in the MI industry to the team and will report directly to Mathias von Heydekampf, managing director of Synthax.
In his new role, Stafford will focus on expanding the Synthax portfolio of brands into new verticals, including the burgeoning podcasting and teleconferencing markets.
Stafford started his career in the music industry in the early 1990s serving in marketing roles at both MTV and BET. He later helped head up marketing efforts at the House of Blues in Chicago which consistently ranked among the top revenue generating venues during his tenure. Stafford then switched to the MI side of the business in 2014, working as marketing director for Armadillo Enterprises which included Luna Guitars, Dean Guitars and ddrum.
“Our industry is going through a major transition, and RME is in a strategic position to exponentially increase its user base,” Stafford said. “I am looking forward to helping introduce these best-in-class brands to a wider audience. Often, in marketing, you are asked to create stories for subpar products. I am excited to tell the story of these truly superior brands.”
“We are very excited to have Dennis join our team,” said Mathias von Heydekampf, managing director of Synthax. “His extensive experience in the music industry coupled with his background in MI marketing will help him play a key role in our strategy to continue to expand Synthax’s growing footprint.”
“Our brands’ products offer a wide range of solutions for a wide range of professionals,” Stafford commented. “More and more podcasters are turning to RME to enhance their audio setups when looking for a quality audio interface with two mic inputs and low latency. The expanding podcast market is just one area I’m looking forward to continuing to support and grow.”
Additionally, Stafford is looking forward to widening the Synthax family of brand’s footprint into the DJ and teleconferencing sectors.