What is your new position, and what does it entail?
As product marketing manager for QSC Live Sound, I will be responsible for the creation, presentation, curation and refinement of product marketing content for our diverse portfolio of live sound products and solutions. I am very excited to work in the QSC marketing team, as it is composed of very passionate and talented individuals with a broad range of art, music and marketing skills. Over the last 25 years spent in the pro audio industry, I have had the chance to endorse a wide range of responsibilities, from product engineering to customer support and technical writing, and from education and training to product specialist, which now all merge to provide the extended skill set needed for this new position.
How has your background prepared you for your new role?
Dedication to customers being at the heart of my motivation, my professional work has always revolved around finding the best possible way to serve clients, wherever they are in the world.
As an electroacoustics engineer, I spent years in designing products, teaching, lecturing, writing or assisting customers across five continents. This experience has immensely broadened my knowledge, not only technically but also culturally. In working with more than 70 countries, I had the chance to face a large number of highly interesting challenges in this industry.
Related: QSC Marks 50 Years of Pro Audio, Jan. 8, 2018
What new marketing initiatives are we likely to see from the company?
#playoutloud. Our new branding campaign “Play Out Loud” is an expression of the company’s dedication to instilling artists and performers with the confidence to enthusiastically and passionately connect with their audiences. The entire organization is highly engaged in this global effort and my role will play a key part in driving that message.
What are your short- and long-term goals?
My goal is that QSC Live Sound products’ features and benefits are well articulated and understood, as well as broadly and uniformly utilized by end users, channel and marketing partners, QSC representatives and internal stakeholders.
Dedication to customers being at the heart of my motivation, the vision in my professional work has always revolved around finding the best possible way to serve clients, wherever they are in the world. QSC is becoming a truly international company and I am very excited to contribute to this adventure.
What is the greatest challenge you face?
I don't know yet. I will find out.
QSC Live Sound • www.qsc.com/live-sound/