Gent, Belgium (August 21, 2014)—Avid was chosen as an exclusive partner of the 2014 Gent Jazz Festival’s Garden Stage live sound workflow—a move which the manufacturer says highlighted its Avid Everywhere concept based on the Avid MediaCentral Platform. Jazz artists including Michael Kiwanuka, Melanie De Biasio and Gabriel Rios used Avid S3L live sound systems to deliver live performances at the festival. Through the Avid MediaCentral Platform, opportunities for future monetization of performance content were also offered to the festival’s artists and producers.
Ives Mergaerts, artist production manager at Gent Jazz Festival said: “Crucial for us was to achieve exceptional sound with as compact a footprint as possible. By choosing an Avid live sound workflow, we had the confidence and peace of mind of knowing that we were in safe hands. Importantly as it’s the industry’s live audio production technology of choice, we knew that it is well known and trusted by our front of house engineers.”
The festival used the Avid S3L System, part of the Avid Artist Suite, for both FOH and monitoring, powered by the Avid MediaCentral Platform. Engineers were able to run an expanded creative toolset of Avid and third-party plug-ins using the board’s Pro Tools HDX-powered processing engine. An additional S3L System was used to record the output from all stages through Avid Pro Tools, presenting monetization opportunities for the artists beyond the festival.
“The lifespan of a live performance carries on long after the curtain has closed and the audience has left the venue,” said Tim Carroll, vice president of Worldwide Audio Programs at Avid. “Artists of the caliber that play at the Gent Jazz Festival need to make their performances available for future use in order to connect more powerfully with audiences even after the show is over — so the ability to replay, resell, and reproduce content through a variety of channels is critical. The Avid Everywhere vision guides the integrated and versatile nature of our live sound workflows, enabling future monetization and delivering massive benefits for both festival organizers and artists.”