Las Vegas, NV (September 11, 2018)—They say what happens in Vegas, stays in Vegas, but the results of a shopping spree? Those tend to go home. One of the most popular places on the Vegas Strip to drop a nice sum of money on goods is The Forum Shops at Caesars Palace, a major, 664,000-square-foot shopping mall. Helping entice pedestrians to come inside off the Strip these days is a new AV upgrade at the entrance on Las Vegas Blvd., involving a massive vertical marquee, a complement of digital visuals evoking ancient Rome, and a large-scale distributed audio system employing over two dozen loudspeakers from Bose Professional..
The upgrades were initiated by property owner Simon, with graphics, visual design and content created and implemented by Moment Factory with support from Acquire Digital. Simon and Moment Factory subsequently worked with Mood Media and Bose Professional to design, spec and install the audio system.
Moment Factory outlined its goals on the visual aspect of the project: “Our challenge was to design content that would stand out on one of the busiest streets in the world, so we added digital visuals to the classical architecture by crafting a modern twist on The Forum Shops’ own Ancient Roman aesthetics. Our team built 22 animated capsules using 3D architectural illusions to capture tourists’ attention from all angles where the Marquee can be seen.”
Christian L’Heureux, Producer at Moment Factory, noted, “The visual elements were an outstanding success. Immediately we had visitors stopping to look and take pictures, and that increased traffic to the shops. But we wanted a more immersive experience, so we added a sound layer to the project – that’s where Mood Media and Bose came in, and we worked together to create the audio system. I think the best way to tell a story and have a captivated audience is to have sound, because it crystalizes the experience for the visitor.”
The system includes 16 Bose Panaray 402 Series IV loudspeakers in white, four additional Panaray 402 Series IV loudspeakers in black, four MB12 WR weather-resistant modular bass loudspeakers, and several FreeSpace 360P Series II full-range environmental loudspeakers. Power is handled by four Bose PowerMatch PM8500N configurable amplifiers, and processing is handled by a Bose ControlSpace ESP-880 engineered sound processor with Ethernet and a Bose ControlSpace CC-64 control center.
Craig Breigle, Mood’s director of Retail and Development System Sales, noted, “Simon was definitely looking for high-quality sound in an outdoor space with lots of bass. They really wanted to make a big splash and have it be impactful. The system is simple yet comprehensive in terms of its coverage. The Panaray 402s in white are arranged on the building’s façade, and the 402s in black are on the bottom of the marquee. The MB12 subwoofers are up inside the marquee, not visible, and they project the bass frequencies down and out through the bottom of the marquee. The FreeSpace 360P environmental loudspeakers are in the landscape beds in-ground along the sidewalk, located between the show area and Las Vegas Boulevard.”
Breigle recalls, “After coming up with the initial system design, we ran it through Bose Modeler software to see exactly how the system would perform, and after verifying the results, we moved to the installation phase.” In January, Bose, Mood and Moment Factory all worked together to get the system commissioned, and one evening, they loaded in the audio content, fired it up, and “it was the loudest, best-sounding, most attention-grabbing attraction on the Strip,” notes Breigle.
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