Atlanta, GA (September 27, 2019)—EAW is upending the typical pro-audio product launch with a series of events across North America. Rather than unveiling a group of products at a trade show where audio pros have gathered from around the country, the loudspeaker manufacturer is releasing products at launch events in various cities—in essence bringing the new gear to the pros instead of the other way around.
The first launch event was held in Atlanta, as the EAW team showcased the new, recently released KF810P Installation Line Array, and unveiled the new MKD Point Source Series, and SB818P|F and SB828P low frequency enclosures.
Jeremy Forsythe, director of Product Management at EAW, noted, “We can demonstrate the performance in a real-world venue, at true show levels. The response from the first event was overwhelmingly positive. We have so many new and exciting products rolling out, and it’s a ton of fun to be able to dig into them with customers new and old.”
The next stop in the launch series will be Chicago, IL in October, and further launch events are planned in the coming months for Vancouver, British Columbia, and Phoenix, AZ, the last of which will include a “major training event.” Details can be found at the company’s website.
EAW • www.eaw.com