Denmark (October 6, 2017)—To paraphrase Shakespeare, something is rockin’ in Denmark—and it’s usually the Roskilde festival. To ensure that, however, the annual event has partnered with Meyer Sound, and starting with the 2018 edition, all stages at the Roskilde Festival will use Meyer Sound reinforcement systems exclusively. Additionally, Meyer Sound will train the festival’s technical staff and also create a new Roskilde Festival Academy that will offer advanced audio training year round.
Meyer Sound executive vice president Helen Meyer remarked, "We feel honored that the Roskilde Festival reached out to us for a collaboration that is absolutely unique in our industry. Certainly we will offer our extensive technical resources to ensure optimum sound quality at every stage, and at the same time the festival will give us a full-scale field laboratory for new product development and evaluation of audience response."
The partnership agreement was negotiated over the course of six months, led by Signe Lopdrup, CEO of the non-profit Roskilde Festival Group. Others involved included head of Production Bertel Baagøe, production manager Lars Liliengren, commercial partner manager Lars Orlamundt, and Roskilde Festival Academy project manager Morten Büchert. For Meyer Sound, Helen Meyer was joined by the sales manager for Scandinavia, Klaus Hansen, as well as members of the company's education and R&D departments.
The education components will be overseen by Roskilde Festival Academy project manager Morten Büchert, who also serves as a faculty member at Denmark's Rhythmic Conservatory in Copenhagen. Under that effort, the festival will hire and train its own technical staff for designing, deploying, and optimizing all festival audio systems. It will also help develop emerging engineers through a close mentoring and education program. Additionally, the festival and the company will work together to educate audiences in sound technology, and to involve audiences in participatory sonic experiences using proprietary Meyer technologies such as Constellation active acoustics and Space Map three-dimensional panning.
"We realize that hiring and training our own technical staff for sound and lighting is an ambitious step forward, one essentially unheard of in the festival world," acknowledges Bertel Baagøe, “but we feel this is essential to make sure we can consistently provide the very best results. We want their Roskilde performance to be the highlight for every artist for their entire summer tour."