Portland, ME (June 4, 2021)—As live performances return, Reverb, a musician-led environmental nonprofit, has launched Music Climate Revolution, a campaign to help bands shrink the environmental footprint of their tours, encourage fans to take climate action and partner with music businesses to minimize climate impacts.
Billie Eilish, The Lumineers, Dave Matthews Band, Shawn Mendes, Guster, Dead & Company and other artists are working with Reverb to reduce their upcoming tours’ climate footprints and engage their fans in meaningful activism at their shows and online. Efforts include plant-based food options at concessions; eliminating single-use plastic; sourcing local and sustainable farm food for catering; a Climate Action Village at each show where concertgoers connect with environmental groups to make an impact in their local communities, and more.
To make their tours fully climate positive, the artists will also fund solar and other climate-friendly projects that dramatically reduce emissions in communities around the world.
As part of Music Climate Revolution’s initial commitments, Billie Eilish will make her 2022 world tour climate positive. Dead & Company plan to eliminate 500% of its 2021 tour carbon footprint. Dave Matthews Band, which has integrated sustainability into every aspect of touring since its earliest days, will plant one million more trees in a follow up to the million trees they planted with The Nature Conservancy in 2020.
The campaign is organized by Reverb which has been leading the green music movement since 2004, working on over 350 tours and 6,000 concerts. Its programs have eliminated over 180,000 tonnes of CO2 and four million single-use water bottles, supported over 4,000 environmental groups and 2,000 family farmers, and funded over 120 carbon-fighting projects. The group is the UN Environment Program’s official Music and Public Engagement Partner.
“The Music Climate Revolution is our call to action to the music industry and the start of a larger effort to push world leaders to take stronger climate action,” said Adam Gardner, Reverb’s co-founder and a guitarist in the band Guster.“It’s time to be thinking bigger and bolder. We aim for a future where every concert grows a forest, every record release supports clean drinking water, and every tour builds rooftop solar on low-income housing.”
Oxfam, Sierra Club, Greenpeace, Natural Resources Defense Council, World Wildlife Fund, Black Music Action Coalition, The Solutions Project and EarthShare are among the organizations partnering with Reverb.
Reverb • www.reverb.org