Chicago, IL (September 1, 2020)—Taking an urban approach to an outdoor lifestyle brand, YETI has been creating a group of retail spaces for itself in cities like Dallas, Charleston, Austin and now Chicago. For the latest store, YETI once again worked with The Werd Company out of Austin, TX to install AV systems based around Symetrix audio routing and signal processing.
Located in the Wicker Park neighborhood of Chicago, the 4,900 square-foot store includes not merely a lot of products but also a bar and stage where weekly live performances, screenings, and events were held for the community prior to the pandemic.
“We enjoyed the challenge to create an audio system for the retail space that could transform into a performing space,” said Drew Dunavan, chief of operations at The Werd Company. “We had to remind ourselves that it’s not a regular venue.”
A Symetrix Prism 8×8 DSP manages all audio routing and signal processing for the store including the input processing, signal mixing and routing, and output processing. “The Dante capabilities of the Prism 8×8 are just what we were looking for,” said Dunavan. “It allows us to bring in event-production design and control because these retail stores are not venues, so they’re not acoustically treated for performance. The key was to have the capabilities to get in there and tune systems based on the desired outcome.”
Despite many moving pieces involved in the project, The Werd Company was able to design, integrate, and install the audiovisual system for YETI Chicago while providing continued maintenance and support through remote AV management and staffing for any live events.
“We really like the performance of Symetrix, and we’ve been implementing them in our upcoming installs,” said Dunavan. “AV is becoming more a part of function and design, and Symetrix is giving us the opportunity to really dial some great things in for our clients.”
Symetrix • www.symetrix.co
YETI • www.yeti.com
The Werd Company • www.thewerd.co