Las Vegas, NV—On the weekend preceding the NAB Show, Avid held its annual Avid Connect event in Las Vegas, bringing partners and users together with Avid leadership for two days of product introductions, presentations from leading lights in the media and entertainment communities, and more.
One of the highlights for Avid Customer Association (ACA) members was the opportunity to vote on topics that will shape Avid’s future product strategy with the second annual ACA Vote. Speaking to the assembled masses, Keli Callaghan, senior director of ACA, explained that its mission is to provide a venue for “an exchange of ideas and advancement of opportunities, an ongoing dialogue with the vendor community…and a networking forum for people who really want to collaborate and affect change.”
As a result of last year’s first ACA Vote, she continued, nearly 80 releases such as new product features and advancements have been put into motion. “Key topics are being discussed, from future strategy, disruptive technologies, emerging business-critical needs like security, 8K, IP connectivity—there’s too many to mention, and your impact just keeps resonating loudly. Your vote and the dialogue between Avid continues to have an enormous impact on what Avid delivers.”
A key part of the two-day event was Avid’s reveal of its latest wave of product introductions and enhancements. One high point was when Avid chief product officer Dana Ruzicka brought Robert Scovill, senior specialist for Live Sound Products (and noted FOH engineer for Tom Petty, Def Leppard and Rush, among others), to introduce the newly expanded Avid VENUE S6L Modular Platform of live sound mixing systems, all based around scalable software.
Related: Avid Builds Out VENUE S6L Family with New Surfaces, Engines, by Clive Young, Pro Sound News, April 9, 2018
Other audio announcements at the Avid Connect event included an expansion of the Avid Creative Tools Family, providing access to Avid’s Pro Tools, Media Composer and Sibelius software for creative individuals at any stage of their career and teams of any size. The various software packages are now uniformly available in three versions—standard editions, the First family of freemium versions, and Ultimate editions, each with prices and capabilities geared to users at different stages of their career.
Avid also announced its upcoming Avid Connect App, which will be available this summer, aiming to provide a centralized “one-stop” experience for artists to find, connect and collaborate with each other on any laptop, iOS or Android device.
The app’s concept aligned tidily with new Avid CEO Jeff Rosica’s comment to the crowd that “we’ve come to think of ourselves as the platform that powers media and entertainment.” He expanded on the insight, explaining how it informed the company’s own process for creating products and tools: “We’re continuing to take the steps to … make it easier to create compelling content, to make sure content is readily available everywhere viewers go at any time they want to view it. And to be able to squeeze all possible value from the content you create, while keeping it safe. And most importantly, people have to work more efficiently, be more effective and optimize resources and investments.”
Avid Connect • www.avidblogs.com/avidconnect/
Avid Customer Association • www.avidblogs.com/aca/