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NFL’s Carolina Panthers Pounce on Podcasting

Working with StreamGuys’ SaaS toolset and delivery network, the NFL franchise knocks out 11 weekly podcasts.

Working with StreamGuys’ SaaS toolset and delivery network, the NFL franchise knocks out 11 weekly podcasts.
Working with StreamGuys’ SaaS toolset and delivery network, the NFL franchise knocks out 11 weekly podcasts.

Bayside, CA (August 11, 2020)—Streaming and podcast solutions provider StreamGuys has teamed up with the Carolina Panthers, as the NFL franchise will use StreamGuys’ SaaS (software as a service) toolset and content delivery network to create and deliver live and on-demand content to fans.

The Panthers’ digital media and broadcast teams have viewed podcasting as an engaging way to connect with audiences. “Podcasting has allowed us to strengthen our innovation and provide more content to our fans,” said David Langton, executive producer for radio, Carolina Panthers. “At the same time, we can serve the needs of our sponsors through smart and compelling storytelling. We see this as a new generation of audio production and digital communication.”

Langton and his colleague, Matt Hogan, connected with StreamGuys, which has already worked with other league teams. While that provided assurance, it also meant that Langton and Hogan wanted to differentiate their approach from other teams. “Their relationship with the league opened the door, but it was their willingness to innovate and be flexible that sealed the deal,” said Langton. “Their approach has helped us deliver our podcasts over multiple platforms without any geographical constrictions. With every new request we make, the latest being a request to add Alexa skills, they quickly return with a solution that moves us forward.”

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StreamGuys’ SGrecast software is part of the team’s podcast production; the SaaS-based toolset automates the creation of podcasts, side channels and rebroadcasts, which aids Hogan’s front-end production work. “The majority of my day is spent working with Adobe editing software, and StreamGuys takes over once the editing job is complete,” said Hogan, the Carolina Panthers’ radio production associate. “I just need to upload the content to the SGrecast interface, and add titles and descriptions. I can also create shorter clips for social media through the video generator, which provides high-quality thumbnails of each scene. The processing is very quick, and it looks very professional upon delivery.”

StreamGuys automatically populates the podcasts to the Panthers website, as well as other podcasting platforms including Google Play, iTunes, Spotify and Stitcher. Hogan can also create video clips for use in future podcasts and save them within the SGrecast interface.

“We produce 11 weekly podcasts, and their processes save me hours of production work each week,” said Hogan. “We don’t have to worry about having a hosting site, set up RSS feeds, or have coding background. They have helped us elevate our digital strategy without complicated workflows. There are only four or five franchises in the league producing as many podcasts as we are.”

The team’s online audio offerings include personality-driven podcasts that highlight former players, press conferences, gameday previews, and other podcasts around fantasy football and football-related entertainment. Langton adds that they also produced Spanish-language podcasts last season, and within all podcasts, they are including live reads of sponsor advertisements, which he sees as an organic way to monetize their efforts.

StreamGuys •