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AdoramaTV Goes Beyond the Sound in Web Series

Series looks at technical aspects of shooting a music video.

New York, NY (October 11, 2019)—Photo, video, audio, and computer equipment supplier Adorama has launched Beyond the Sound, a new AdoramaTV episodic series of nine videos, released weekly, focusing on the technical aspects of shooting a music video.

The first Beyond the Sound episode, now online, shows viewers how to capture the best sound possible utilizing a variety of microphones in the studio, through first-hand commentary by the professionals bringing the music video to life. Featured brands include AKG, Neumann, Rode, Sennheiser and Shure.

Future episodes will each be dedicated to a particular element of production, such as cameras, audio mixing, lighting and more. Beyond the Sound will be presented on AdoramaTV alongside weekly releases of featured music videos from highlighted artists Buke and Gase, Eden James and Taali.

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“Music fans love watching their favorite artist’s music videos, but few have never seen all that goes into bringing a video to life,” said Mary-Irene Marek, director of content and social media for Adorama. “AdoramaTV is pulling the curtain back on this process through an original production called Beyond the Sound. We’re excited to bring viewers behind-the-scenes and show the detailed elements of shooting and producing a video, from audio and lighting to directing and editing.”

Adorama •