London, UK (September 17, 2019)—Production music company Audio Network is deploying artificial intelligence (AI) technology from Singapore-based Musiio in an effort to improve its search platform, aiding customers’ searches through its catalog of more than 170,000 tracks.
Musiio provides a new way of “listening” to music at scale, searching up to one million tracks in under two seconds and supercharging a team of music researchers to increase their efficiency in responding to music briefs. In what is described as an industry first, the new technology will be accessible via an added interface to the existing search platform.
“AI has been on the fringes of the music industry for the last few years, with talk of labels signing algorithms. But recently, more commercial and practical uses of this powerful computing technology have begun to surface,” according to Musiio CEO and co-founder Hazel Savage. “This deal demonstrates how AI and technology companies like ours can work with a company like Audio Network to protect everything that is great about the music industry, the personal touch, the knowledge of experts and also to create tools that let the team step up to the challenge of a huge and fast-growing industry.”
According to Audio Network, using AI will allow it to keep up with demand. In addition, searching deeper within a catalog to maximize track usage, this would bring an added layer of opportunity to the artists and composers creating the recordings.
“Audio Network approaches artificial intelligence carefully with regard to music. We view machine learning and AI techniques as instruments for extending human creativity, not something that replaces it,” said Matthew Hawn, chief product officer at Audio Network. “Many AI tools for music are clever technology hacks in search of an actual problem to solve, but our partnership with Musiio for extending music search and recommendations is about solving real problems for our customers. Blending Musiio’s technology with our expert human curation will mean our artists’ and composers’ music is more accessible to more customers globally.”
Musiio • www.musiio.com
Audio Network • us.audionetwork.com