New York, NY (June 6, 2012)—New York-based sonic collective Butter recently picked up a CLIO Award in the category Music-Original for its work on “Unclutter,” a 60-second spot from Merkley + Partners for Smartcar.
The spot finds a young man under attack in his suburban home, hounded and harried by the suddenly animate household objects flitting about his living room and kitchen. To soundtrack this flying army of stuff, Butter composer Judson Crane created a frenetic original score packed with darting woodwinds and bounding string arrangements. Crane’s bustling composition grows faster and more complex as the clutter attack becomes more intense, then dissolves into a tranquil cello phrase as he escapes into the temporary sanctuary of the outdoors, and on and on–adapting nimbly to the spot’s high-energy narrative. The composition received the CLIO Award’s Bronze prize in the Music-Original category.
In addition to Smart Car, Butter’s clients also include Kayak, Keystone beer, Clinique and Lysol, via high-profile agencies, including Merkley + Partners, Saatchi & Saatchi and Euro RSCG. Butter also scored a film portraying the construction of the new buildings at the World Trade Center site in New York. The studio has had work shortlisted at Cannes.