Hebden Bridge, UK (July 13, 2017)—Korea's first home shopping network and the country's No. 1 multimedia retailer, CJ O Shopping Ltd., has installed a new Calrec Summa digital audio console in its newly renovated Studio E.
The new desk joins three existing Calrec Omega consoles that have worked flawlessly in CJ O's other studios since 2010. "For our new studio upgrade, we needed a cost-effective console that would provide ultimate stability and ease of use while also providing top-quality output. We also wanted to go with a brand we could trust," said Mr. Cho Byeong-Uk, engineer, CJ O Shopping. "After our many years of experience with Calrec desks and the great Calrec team, we knew the Summa would be the perfect choice."
Founded in 1995, CJ O Shopping broadcasts one of Korea's most widely viewed home shopping channels in addition to a global multimedia shopping network that also includes T-commerce, internet shopping, and catalogue/e-catalogue services. Installed in CJ O Shopping's main Studio E, the new Summa offers features such as path presets that make producing the multihost TV-shopping show easier than ever before.
"Many of our engineers are younger-generation, and they're used to working with mobile devices. The Summa console GUI is perfect for them—it's so easy to use that it sometimes seems just as simple as operating a mobile device," Mr. Cho Byeong-Uk added. "For our operators, ease of use is one of the best features of the Summa."