Coke Gets a Taste of PreSonus - ProSoundNetwork.com

Coke Gets a Taste of PreSonus

Composer, producer and sound designer Scott Fritz, owner of Chicago production house Stranded on a Planet, created the “Taste the Feeling” theme song and soundtrack for Coca-Cola’s “Anthem” spot in PreSonus Studio One 3 Professional.
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Chicago, IL (February 25, 2016)—Composer, producer and sound designer Scott Fritz, owner of Chicago production house Stranded on a Planet, created the “Taste the Feeling” theme song and soundtrack for Coca-Cola’s “Anthem” spot in PreSonus Studio One 3 Professional.

“I use Studio One for everything I do for Coca-Cola,” says Fritz, who co-wrote the spot with fellow Space Camp production team members Josh Jones and Jeremy Bircher. “Studio One lets me work really quickly. I like the ease of dragging-and-dropping and transforming things, and the timestretch engine is excellent.

“I do a lot of library work and corporate work in general, much of it centered on virtual instruments, and I do a lot of exporting. Many library pieces are done in multiple keys, so transposition is important. With Studio One, it’s fast and easy to render things, export, transform, transpose, edit, and so on. Track Transform is very powerful. The ease of automation assignment is a big deal, too; the way automation is handled is so far beyond other DAWs that it’s laughable.”

Fritz, whose recent client list also includes Facebook, Warner/Chappell, Guitar Center/GC Pro, Sleeping Giant Records and Beachbody, used a competing DAW for a long time. “But,” he says, “too many things were tedious to accomplish, with lots of clicks and extra steps. When I got into more deadline-sensitive work, those things became more apparent. I had a library project for Warner/Chappell and decided to do the whole thing in Studio One, and by the time I was done, I could not use my old DAW anymore.”

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